In 2023, Baby City made a significant foray into the baby expo arena by launching their own in-store baby expo. At Go Advertising, we undertook the comprehensive responsibility of crafting all the visual elements for this expo. From these visuals, I derived the concept for the TV commercials, drawing inspiration from the artwork featured on the printed in-store leaflet. The campaign’s resounding success was so remarkable that Baby City is already preparing for the second installment of the Magical Sale, just a few months after the initial triumph.